SCRIPT FOR COLD CALLING BUSINESS SELLERS

When cold calling lower middle market business owners, it's crucial to be concise, confident, and respectful of their time. Here's a script to help you make a strong impression:

1.     Introduction:

Caller: Good [morning/afternoon], [Owner's Name]. My name is [Your Name] from [Your Company]. I hope I'm not catching you at a bad time.

2.     Building Rapport:

Caller: The reason for my call today is that we've been researching successful businesses in the [industry/market] and came across [Owner's Company]. We were impressed with [specific aspect or achievement] and wanted to learn more about your journey.

3.     Establishing Purpose:

Caller: We specialize in assisting businesses like yours in [specific area, e.g., improving efficiency, increasing revenue, reducing costs]. Our goal is to help companies like yours reach their full potential.

4.     Ask for Permission:

Caller: I understand your time is valuable, and I don't want to take up too much of it. Would it be possible to schedule a brief call or meeting at your convenience to discuss how we might be able to add value to [Owner's Company]?

5.     Highlight Benefits:

Caller: Our clients typically see improvements in [key metrics, e.g., profitability, customer satisfaction] within a short period. We tailor our solutions to fit the unique needs of each business we work with.

6.     Offer Value Proposition:

Caller: During our discussion, we can explore specific strategies that have proven successful for businesses similar to yours. Our goal is to be a valuable partner in your success.

7.     Address Concerns:

Caller: I completely understand if you have reservations or questions. It's important to us that you feel comfortable and confident in our approach. If there's anything specific on your mind, please feel free to share, and we can address it during our conversation.

8.     Closing:

Caller: I appreciate your time today, [Owner's Name], and I'm looking forward to the opportunity to learn more about [Owner's Company]. How does [suggest a specific date and time] work for a brief call or meeting?

9.     Follow-Up:

Caller: If that's not convenient, I'm more than happy to work around your schedule. Would it be alright if I follow up with you by email to coordinate a suitable time?

Remember to customize the script based on the nature of your business and the industry you're targeting. Adapt the language to make it more natural and aligned with your company's tone.