BEST SOURCES TO REACH THE AGING BUSINESS OWNER

Here are some valuable market research sources that can help you identify how to reach the elderly

lower middle market business owner:

1.     Census Bureau Reports:

Utilize census data to understand demographic trends and concentrations of the elderly lower middle market in specific regions.

2.     AARP (American Association of Retired Persons):

AARP provides research and insights on the elderly population, including business ownership trends and preferences.

3.     Small Business Administration (SBA):

SBA research reports can offer insights into the demographics of small business owners, including age groups.

4.     Pew Research Center:

Pew often conducts studies on various demographic groups, providing insights into technology adoption, business ownership, and communication preferences among the elderly.

5.     Industry Reports:

Look for industry-specific reports that focus on businesses commonly owned or operated by the elderly. This can provide insights into their challenges, preferences, and communication channels.

6.     Chambers of Commerce:

Local chambers of commerce may have demographic data and insights into the business landscape, including information on elderly business owners.

7.     Market Research Firms:

Companies like Nielsen, Ipsos, and others conduct research on consumer behavior and business trends, which may include the elderly lower middle market.

8.     Professional Associations:

Explore associations relevant to the industries where elderly business owners are prevalent. These associations may have reports or insights on the market.

9.     Social Media Analytics:

Use social media analytics tools to understand the online behavior and preferences of the target market. Platforms like Facebook and LinkedIn can provide valuable insights.

10.  Surveys and Focus Groups:

Conduct your own surveys or organize focus groups to gather firsthand information on the preferences, challenges, and communication habits of the elderly lower middle market business owners.

11.  Local Business Directories:

Explore local business directories to identify and understand the types of businesses owned by the elderly in specific regions.

12.  Academic Research Journals:

Academic journals often publish research on business demographics, technology adoption, and communication patterns, providing a more scholarly perspective.

Remember to triangulate information from multiple sources to ensure accuracy and comprehensiveness in your market research. For access to professionals for advice on marketing your business in the US and Canada, simply CLICK on the button below.